Beacon Lesson Plan Library

Those Convincing Commercials

Christy Clanton
Bay District Schools

Description

Those Convincing Commercials engages the class in creating a powerful commercial to advertise the cereal that they feel is most nutritious.

Objectives

The student knows how the media influence the selection of health information, products, and services.

The student knows how the media influence thoughts and feelings about health behavior.

Materials

- Empty cereal boxes displayed on a mini-museum table (see Teacher Preparation)
- Survey of the Day Board (see Teacher Preparation)
- Post-it notes
- Chart paper
-Markers
-Signal converter to project computer or large screen TV with presentation system
- Davidson’s Reading Blaster for Ages 6-9
- Pencils
- Paper

Preparations

1. Pre-load software on TV and computer presentation model.
2. Gather materials (chart paper, markers, post-it notes, etc. ).
3. Set up mini-museum table by enlisting the help of a student to arrange the cereal boxes on a table set up to be viewed by all of the class easily. This is a good job for a child that needs a boost of confidence or ownership in the classroom community.
4. Send a note home with students inviting families to send in empty cereal boxes.
5. Set up Survey of the Day Board by placing the survey question -What is the most nutritious cereal?- on sentence strip or writing it on a section of whiteboard or bulletin board which is always on display for daily surveying of the class. Students can stick their post-it notes directly onto the whiteboard or bulletin board. These post-its can be categorized and graphed for all to view easily.
6. Students create an end of lesson response to the following prompt written on the whiteboard: After viewing all of the class-made commercials, which cereal would you now choose as the -most nutritious,- being sure to include specific details from the commercial(s) that convinced you to choose this cereal?

Procedures

1. Invite families to send in empty cereal boxes as the class embarks on a mission to discover the most nutritious cereal. The cereal boxes are displayed on a mini-museum table (see Teacher Preparation) for students to explore.

2. After several days of exhibiting the mini-museum display, the teacher posts the Survey of the Day question on the Survey of the Day Board (see Teacher Preparation) as follows:
What is the most nutritious cereal?
Students use post-it notes to record their opinion and graph it on the Survey of the Day Board. The survey results are tabulated by cereal names and shared with the class.

3. Announce that each team will create a Convincing Cereal Commercial to advertise the class's top choice. The teacher asks each team to brainstorm the criteria of a Convincing Commercial for five minutes. After five minutes, each team reporter shares the results from their team. Record the results on chart paper for the class. Make sure that the students include the following criteria: character models (their appearance); activities the character models are engaged in (Does the activity look fun to the commercial viewer?); use of animation and music; use of humor; use of background setting.

4. Utilize a big screen TV/Computer presentation model to share “Commercial Studio” from Davidson’s Reading Blaster for Ages 6-9. The software helps illustrate the use of persuasive characters, settings, and slogans to sell a cereal product. The teacher leads the class into comparing/combining the class-generated chart of criteria for a Convincing Commercial with the criteria included in the “Commercial Studio.” Additionally, utilize the website from The Surgeon General's Report for Kids About Smoking: Be An Ad Buster. (See weblinks section)

5. Teams are then invited to create and act out cereal commercials for the class with the criteria for assessment being generated from the final class chart. It should utilize persuasive characters, settings, and slogans.

6. Each viewing team in the audience should give the performing team oral feedback on the use of the Convincing Commercial criteria.

7. After the commercials are presented, each student should list five criteria for creating Convincing Commercials and how commercials have an effect on their health.

Assessments

Read student-made lists of five criteria for Creating Convincing Commercials to assess student mastery. Students should include the following criteria:
-character models (their appearance)
-activities the character models are engaged in (Does the activity look fun to the commercial viewer?)
-use of animation and music
-use of humor
-use of background setting

Read and assess the end of lesson responses by students to check for understanding of how the media can influence the selection of cereal. Students should clarify the personal reasons for their -most nutritious cereal- selection after the viewing of the commercials made by their classmates. Reasons should include specific details relevant to the commercial for the cereal product that they chose including the five criteria for Creating Convincing Commercials.

Web Links

Web supplement for Those Convincing Commercials
The Surgeon General's Report for Kids About Smoking: Be An Ad Buster

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