Campaign advertisements should help us understand the candidate's
qualifications and positions on the issues. Instead, most tell us what a boob or knave the
opposing candidate is, or they present general images of the candidate as a family person
or God-fearing American. Do such advertisements contribute to creating an
informed electorate or a
people who choose political leaders the same way they choose soft drinks and soap?
This example was written by Randa Holewa and
used by permission of The Write Place,
URL:http://leo.stcloudstate.edu/acadwrite/conclude.html. It was adapted from Basic
Writing: A First Course, by Peter Carino, Harper Collins, 1991, and used with
permission from him as well.